TRAIPAT PRAVIWONG

Developed and executed strategic marketing plans for B2B display panels and A3 MFPs, enhancing brand awareness and equity for assigned products.

Monitored and analyzed domestic market trends, consumer behavior, and competitor activities to identify new market opportunities and optimize product features.

Oversaw sales performance (GMV), online marketing, and campaign effectiveness across multiple brands, ensuring operational excellence and inventory integrity.

Consulted and executed commercial strategies across E-commerce Marketplaces (Lazada, Shopee, JD Central) and social media, driving promotional campaigns with measured ROI.

Achieved growth over LY 130% for Sharp business solutions, significantly improving P&L results and expanding coverage channels through direct and dealer networks.

Developed and executed promotional campaigns with True and Commercial teams, successfully achieving revenue targets at retail stores.

Coordinated with Analytic and Solutions teams to improve customer experience at retail stores, enhancing overall satisfaction.

Prepared and managed annual budgets, P&L statements, and expenditures, analyzing variances and initiating corrective actions to meet financial objectives.

Monitored, analyzed, and evaluated domestic market trends, consumer behavior, and competitor activity to identify market opportunities for products.

Successfully positioned and launched differentiated wearable and gadget products, exceeding business objectives and achieving a #2 market share ranking behind Apple.

Defined market segmentation and developed targeted marketing strategies, utilizing sales data and channel information to improve product line sales.

Developed and owned cross-team marketing campaigns and Go-to-Market (GTM) processes, ensuring successful, integrated launches for new product features.

Expanded gadget store presence from 300 to 700 stores, generating demand through trading promotions and achieving 70% growth in accounts nationwide.

Achieved over 120% growth for Samsung gadget business both QoQ and YoY in 2019, meeting financial objectives through rigorous budget and P&L management.

Increased marketing share for Sharp Thai's B2B and B2C segments by 28% year-on-year, leveraging GFK and IDC data for strategic growth.

Drove initiatives to achieve sales and growth targets for Sharp Thai, enhancing customer experiences and market presence.

Managed supply chain and PSI, controlling inventory according to company policy while balancing market demand and liquidation.

Implemented profit/loss management reviews and simulations, developing countermeasures to optimize business unit profitability.

Expanded vertical and horizontal channels through partner engagement, driving strategic marketing concepts and media plans to commercialize and increase Sharp branding both offline and online.

Increased market share for Huawei in 2015 through effective trading and merchandising strategies in Thailand.

Achieved mobile business budget for Huawei in 2014-2015 with record-high performance, demonstrating strong financial management.

Enhanced channel coverage and established Huawei's brand reputation within the Thai market through strategic initiatives.

Developed and implemented retail strategic plans, collaborating with cross-functional teams to ensure successful business and promotional launches.

Negotiated contracts with vendors and distributors to manage product distribution, establishing robust networks and developing effective distribution strategies.

Generated revenue growth of up to 200% from Y2012 to Y2013 through strategic planning for Samsung's mobile business.

Provided leadership and vision to the Sales and Marketing Department, contributing to the development of long-range and annual plans.

Managed the entire IT business line across retail, commercial, and wholesale channels, setting sales targets and marketing plans to achieve revenue goals.

Educated IT distributors on product information and market insights, ensuring comprehensive understanding and effective sales strategies.

Maintained and built strong relationships with key strategic partners, expanding channel coverage and controlling gross profit margins through effective marketing budget management.

Set up comprehensive channel strategies, developed POP vision, and controlled trade spending to optimize marketing effectiveness.

Developed annual master plans aligned with marketing strategy, leading new product launches and achieving company goals and priorities.

Managed the entire security software product line life cycle (Norton) from strategic planning to tactical activities, ensuring market success.

Controlled margin at least 40% in each quarter and managed vendor and internal budgets to fund marketing initiatives, ensuring profitability.

Created brand awareness through events, magazine advertisements, and promotions across all product categories, monitoring performance across Thailand's modern trade, chain stores, and dealers.